It happens here: Consumer-centric Innovation in Charlotte and beyond


I heart Supercook: choice editing at its finest by Nheeda Enriquez
logo via supercook

logo via supercook

For weeks now, I’ve been preaching the wonders of Supercook to anyone who will listen (although the site’s been around for a little while.)  It’s a lovely solution to the problem of sorting through infinite amounts of digital information to make everyday choices.  In a nutshell, you tell Supercook what you’ve got in your fridge or cabinet, and it offers you a set of recipes you can make right now, without leaving the house.

Roger Dooley over at his Neuromarketing blog also shares a good analysis of choice editing in other interfaces, mostly using sliders and rating systems.  What Supercook and these other examples do well is organize options so they’re customized to your preferences.  At the same time, these sites succeed in giving you have access to the universe of choice should you want it.

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