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NY Times Year in Ideas: Ideas to fuel other ideas by Nheeda Enriquez

photo via NY Times

I’m a few weeks slow on the draw this time around, but one of my favorite end-of-the-year things to do is pour through the The New York Times Magazine’s Year in Ideas issue.  In the past, I’ve used it for a brainstorming exercise (sort of like a word-association activity, but as stimulus to inspire new applications for their product using one of the featured ideas.)

One of these is called Subscription Artists, is another take on crowdsourcing, where a recording artist finances her work by soliciting pledges from fans.  The article mentions Kickstarter as the tool to collect the funds, but The Point also does the same thing (I think Kickstarter is focused on artists.)  The beauty of these sites is that participants actually commit money to ideas that they like, where as some other crowdsourcing mechanisms often turn out to be popularity contests.

How might a company use a Kickstarter-like tool to figure out what features their customers value?

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