It happens here: Consumer-centric Innovation in Charlotte and beyond

The irresistible “How well do you know me?” quiz by Nheeda Enriquez
June 15, 2009, 11:28 pm
Filed under: arts and creativity, social media | Tags: , ,

Darn you, Facebook.  I thought I was safe when I successfully resisted completing the 25 Random Things You Didn’t Know About Me meme.  But then along comes the “How Well Do You Know Me?” quiz, which is similar, but brings a competitive aspect by scoring my answers on a set of multiple-choice questions about a Facebook friend.

When I come across something like this, I think of Paul Saffo’s description of the “Creator Economy,” what he calls this current phenomenon of common users generating content.  Each day, we unconsciously build content through searches, feedback, purchases, and sometimes all three (ie, Google or Amazon’s recommendation engine.)

What’s interesting is that it’s just like a survey, but without the pain of a survey.   How else might companies collect information that’s in a way that’s automated, effortless, and kind of fun?


I took another quiz-masquerading-as-survey on the Pew Research’s Internet and American Life page, so I could find out what kind of technology user I am.  Even if you don’t fall into the same trap, their site’s got lots of great data from all their ongoing projects.