It happens here: Consumer-centric Innovation in Charlotte and beyond


The Charlotte Observer wants to figure out how to make newspapers new again by Nheeda Enriquez
flickr photo credit: jeku arce

flickr photo credit: jeku arce

My original purpose for meeting up with Steve Gunn, the Charlotte Observer’s Innovation Editor, was to learn more about Mission Possible, the project that his paper spearheaded to find innovative ways to meet the city’s charitable needs through crowdsourcing.   Instead, what I discovered is that this project is just one of many in his attempts to keep the Observer relevant in an era of dying newspapers.

Gunn mentioned that the paper’s readership is growing thanks to the web, but the whole industry is on the hunt for ways to convert new readers into loyal ones, particularly since content is now aggregated through or onto other sites.  Mission Possible, aside from being a philanthropic effort, is also a living, breathing experiment on how this paper might collaborate with other outlets: TV, radio, papers, web, and across counties, languages, and service providers.   They expect to learn and adapt throughout this process, and put the learnings into use for future programs.

It’s been a while since I’d been in a newsroom, and I had forgotten how “creative” these spaces have always been…Desks strewn with visual stimuli in a highly collaborative environment of ordered chaos.  Gunn’s office was no exception, complete with well-traveled trinkets and a full case of Diet Pepsi.  He reminded me that the staff is “very comfortable with messy” and previewed for me an innovative new service they’ll be piloting soon, so look for that on the Observer online in a few weeks!

Advertisements