It happens here: Consumer-centric Innovation in Charlotte and beyond

Bolt Group and the Designers Accord by Nheeda Enriquez

boltAbout a month ago, Charlotte-based Bolt Group played host to the latest gathering of the Designers Accord, which Time magazine recently described as a “Kyoto Protocol of design” and is a coalition of design firms and companies who are looking to advance sustainability in their work by sharing best practices and successful case studies.

I met up with Monty Montague, Bolt’s principal, and he highlighted his firm’s efforts in helping their eco-friendly client Airdye build up their branding presence (and ultimately, customer base) using viral marketing techniques.  He talked about the unique challenges of addressing multiple audiences: contractors and designers in both the fashion and interior design industries.

Find a wrapup of the local event here and find Bolt’s own blog here.

Innovation in the news by Nheeda Enriquez
photo via charlotte magazine

photo via charlotte magazine

This week, Charlotte’s put some focus on local innovators and its impact on our town.  Charlotte Talks hosted three Innovation Leaders on its program on Tuesday.

  • Monty Montague – Co-founder and Design Principal, BOLT Group
  • Paul Wetenhall – President, Ben Craig Center Business Incubator, UNC Charlotte
  • Barbara Spradling – Director, Innovation Institute, McColl Center for Visual Art

Also, Charlotte Magazine’s August issue is dedicated to local “Geniuses” that “will change this city forever.”  Though the stories aren’t on the magazine’s website yet, some of the individuals featured include PreGel‘s Gelato King Marco Casol, soccer innovator Akbar Majeed, and the Know Your Farms‘ Christy Shi.