It happens here: Consumer-centric Innovation in Charlotte and beyond


Grocery store delighter: McCormick’s Pre-measured Spices by Nheeda Enriquez

I was at Harris Teeter the other day and caught this little delighter – pre-measured spice packs combined with recipes.  I wished this was around when I was in college, I would have saved myself tons of bland meals because I was too cheap to buy all the spices I needed.  Aside from actually solving for a problem that exists, what I love about it is that it probably didn’t cost a fortune to develop.  It simply re-proportions existing products.  It reminds me of a marketing trend of packaging smaller portions of goods to bring down the price so that consumers in developing countries can afford them.

click for larger

I realize that this is technically not a “delighter” per se, but the solution itself sure delighted me anyway!


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