It happens here: Consumer-centric Innovation in Charlotte and beyond


Charities partner with retailers and help us deal with spending guilt by Nheeda Enriquez

flickr photo cred: nixter

I was walking down Tryon the other day and I noticed that a Wachovia branch was promoting their holiday gift cards and its program with Toys for Tots.  So, for every card you buy, Wachovia donates $1 to the charity. (Full disclosure: I used to work for the bank, but I didn’t know anything about this program, so I’m speaking purely as a consumer here.)

I’ve seen (and participated in) lots of local events tied with toy donations within the last week (here, here, and here.)  It made me stop to think about why these toy donation tie-ins are so appealing to everyone (aside from the assumption that the Marines do a bang-up job of getting their mission out.)  Here’s a few reasons:

  • The concept is dead-simple.  Bring a toy, get in for free or at a discount.  Make a purchase, a portion goes to charity.
  • Joy is involved.  Taking 30 minutes to run out and pick up a toy for a child sure beats doing laundry.  Not to mention the joy in store for the recipient.
  • Your dollars get more valueThis NPR Marketplace story captures this concept well.  In tight economic times, it’s hard to justify making a purchase that seems unnecessary or making a straight donation at a register.  By doing it this way, then the money does double duty.

A lil’ something for the tots, and a lil’ something for me.  And good karma for the sponsoring brand.  Everyone wins.

(Given that this is a seasonal post, no promises that the event links will work forever.)


Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s



%d bloggers like this: