It happens here: Consumer-centric Innovation in Charlotte and beyond


Bank of America looks to prototype the future by Nheeda Enriquez

bofa_branchI recently posted about Bank of America and its innovation activities and I’m about to do it again.  One reason is because I’m a long-time customer and I’m intimately familiar with their products, and another is because I’ve was an innovation consultant for the other bank in town and I can’t legally write about those.

BofA’s got an interesting (and public) relationship with MIT’s Media Lab called the Center for Future Banking where they can experiment with the shape of banking as we are yet to know it.

On a recommendation by David Phillips, a Senior Designer on BofA’s Innovation Enablement Team, I took a stroll over to a special BofA branch over at the Epicenter in Uptown where two Microsoft Surface units are installed.  Phillips mentioned how their development teams ultimately hope to use them to prototype interfaces and mini applications.  In fact, the entire branch is meant to be a test lab of sorts, allowing the bank to test different service concepts within a real-life space.  I even saw Xit poll stations (photo inset) to collect data about your experience.

There’s another Surface installation in a branch in Bryant Park in NYC.  Catch a video of the action here.

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2 Comments so far
Leave a comment

Nheeda, I really enjoy reading your blog. You have really cool posts about product design and strategy. The question that I have is whether you know of other good product development/innovation blogs? Keep up the good writing 🙂

Comment by Sergio P

Hi Sergio- Thanks for your comment…I see that your site is good for pulling together good innovation stories as well!
I try to follow blogs on specific topics rather than just innovation ones. For example, Adverlab for forward-thinking advertising or NetBanker for financial services. I also like Springwise for a good cross section of new and interesting ideas.

Comment by Nheeda Enriquez




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