It happens here: Consumer-centric Innovation in Charlotte and beyond


Another example of marketing innovation in a recession by Nheeda Enriquez
screenshot courtesy of eatcharlotte.net

screenshot courtesy of eatcharlotte.net

I’m a litte surprised at the number of examples I find that relate to either food or recession-marketing.  Perhaps it’s simply a sign of what’s on my mind nowadays.  In any case, here’s another one:  EatCharlotte.net.  Just launched Friday, this collective of independent, local restaurants are pooling their shrinking advertising budgets in an effort to drive patrons into their doors.


1 Comment so far
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Yeah, I guess when you have a limited budget to spend on advertising (let alone bills, etc.) you have to be creative.

I was surprised to find that for the “Elizabeth/Plaza-Midwood” area it only had two restaurants on Elizabeth Ave and one on Providence. Maybe more one day?? 🙂

Comment by Leo Wurschmidt




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